The 62nd Grammys are about the bend and music admirers will acquaintance a avant-garde day adaptation of Pop-Up Video acknowledgment to IBM’s use of AI on the red carpet.
Along with Versace and Jean Paul Gaultier, bogus intelligence and Natural Accent Processing will be important accessories on the 62nd Annual Grammys’ red carpet. IBM will enhance the red carpeting livestream with Grammy Insights with Watson this Sunday at the Staples Center in Los Angeles.
The aggregation at IBM took over 18 actor abstracts and abstracts sources on this year’s Grammy nominees and distilled them bottomward to the best absorbing nuggets about anniversary of the artists to actualize a avant-garde day adaptation of the 90s’ “Pop Up Video.”
When an artisan is on the red carpet, that’s back the bogus intelligence (AI) will bang in. This includes Lizzo, who has eight nominations, Lil Nas X with six nominations, and Billie Eilish with nominations in the top four categories, according to CBS News.
Grammy Insights with Watson will use Watson Discovery, Natural Accent Processing (NLP) and Speech to Text technologies to assay the red carpeting audio and video in absolute time to analyze which artisan is on the red carpeting and the attributes of the account amid the artisan and the host. Pulling from those millions of abstracts sources, IBM will affectation advice cards about the artisan in real-time with accordant advice about the artisan and the affair of chat so that admirers watching grammy.com can anon see the absorbing tidbits of information.
Here’s what Grammy Insights will attending like to fans.
SEE: Prescriptive analytics: An insider’s adviser (free PDF)
“Grammy.com shows the absolute red carpeting commemoration for four hours above-mentioned to the absolute Grammy awards. So if you’re watching the red carpeting advertisement on Grammy.com, or you appear to watch the aftermost hour on CBS, you will see an accomplished video acquaintance with Watson Insights,” said Noah Syken, carnality president, sports and ball division, IBM.
“The artists will appear bottomward the red carpet, they’ll go through the archetypal kinds of interviews. But Watson’s activity to be watching as able-bodied and alert to the conversation. And back we see a accurate artisan appear down, that will activate an insight.”
There will additionally be a alongside beck on Twitter, as it’s the amusing media accomplice of the Recording Academy, which presents the Grammys.
Syken compares it to “Pop Up Video” on VH1 that was accepted in the backward 1990s. The bigger aberration is that those were advice bubbles able far in beforehand by teams of producers and writers, and these are alive versions created instantly through AI and accordant to the chat at hand.
SEE: How And Back To Watch The 2020 GRAMMY Awards (CBS)
Watching the Grammys at home will be an accomplished acquaintance with IBM involved.
IBM is alive with on-air personality Bobby Bones and accompanist Cassadee Pope to advance Grammy Insights.
Pope said she can’t delay to watch the Grammys from her home in Nashville and see the abstracts nuggets about anniversary celebrity on the red carpet.
“IBM Watson will dive into area is the aboriginal appearance they played, how old were they back they played their third appearance and area did they play? And so, iit aloof makes it a little bit added exciting, like a little bit added bright facts about them,” she said.
“There are 1,500 artists that airing the red carpeting and celebrities. So it’s actual helpful, actual astute to get these absolutely amazing facts about bodies that I would accept would abruptness them that IBM Watson alike knows.”
“And it aloof gives you a bigger abstraction of what the artisan or celebrity has been through and their story. And it’s fun back you’re a fan of somebody’s music to get to apperceive them as a actuality and all their adventures to get to area they are so that angle aloof makes it a lot added of an immersive experience,” Pope said.
Fans can watch Grammy Insights on grammy.com.
Pope said she brand that Grammy Insights finds abstruse facts that wouldn’t be calmly appear otherwise. Alike about herself. “I’ve already apparent one of the facts that IBM pulled up on me about my actual aboriginal bandage and I was like, ‘Whoa, how did it apperceive to apperceive about that band?’ We didn’t alike absolution anything.”
The accidental factoid that IBM discovered? “It’s about my aboriginal bandage anytime alleged Blake. I had been a abandoned artisan up until I was, I appetite to say 13 and I decided, you apperceive what, I appetite to be in a bedrock band. I’m activity to anatomy a band. And Blake is my average name. So Bobby [Bones] absolutely was the one who brought it up, ‘so IBM Watson says that you were in a bandage alleged Blake.’ I was like, ‘Whoa.’ And I was young, so Watson did its digging.”
SEE: 62nd Grammy winners predicted by bogus intelligence (TechRepublic)
The red carpeting high-tech account wouldn’t be accessible after the advance in NLP, which is the technology that enables AI to accept animal language. It’s how AI technology can understand, decipher, abridge and contextualize animal accent and analyze acute insights.
And as NLP technology advances, so does AI’s adeptness to abetment people, and in the case of the Grammys, advance a music fan’s acquaintance while they watch the show.
Syken said the way NLP and Watson Discovery assignment calm is that, “We alternation the AI on altered concepts as an example. Obvious things like annal and awards, and the things that the artists ability be accepted for as a concept, accurate acknowledgement, almanac breaking albums, etc. So that ability be a abstraction that the AI learns in and of itself, right? Quotes, what are allusive quotes of the accurate artists? We alternation the AI on attractive for artists quotes. There may be amazing performances or added amazing things that we alternation the AI to attending for such as outstanding kinds of analogue and insights.”
Overall, they accomplished for 10 to 12 altered categories, and then, “as the AI goes out and looks at all the abstracts and looks at Grammy.com, looks through the Watson Discovery and Watson News repository, it’s starting to brazier all of the accent and all of those into those altered abstraction areas so we can attending at what are those notable quotes, what are the almanac breaking albums, etc. And anniversary of those are scored, and again abridge bottomward to a comestible nuggets. We may booty an commodity that is 10,000 words and aces out the 200 words that absolutely distill the best absorbing credibility of that article, and again bear it to the Grammy aggregation to be acclimated as allotment of their agreeable plan,” he said. “I anticipate for those who may bethink that “Pop Up Video,” it’s affectionate of an absorbing bang from the past, but it’s additionally in agreement of the chat we’re having, it’s old kinds of capabilities delivered in new kinds of ways,” Syken said.
This is the third year that IBM has partnered with the Recording Academy, but the aboriginal year that the AI band-aid is actuality offered as allotment of the production.
Disclosure: The Grammys will air on February 26, 2020 at 8 pm ET on CBS. ViacomCBS is the ancestor aggregation of CBS Interactive, which owns TechRepublic.
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An archetype of Grammy Insights by Watson.
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