Athletes and sports influencers acquire the best for sponsored agreeable of any architect class on platforms like Instagram, Facebook, Twitter, and YouTube, according to a new address from the influencer-marketing close Izea.
In the report, Izea, which connects marketers and influencers, looked at the adjourned ante for sponsored social-media posts from 2014 to 2019 on its platform. Izea said its abstracts spanned “tens of millions” of deals beyond “tens of bags of influencers,” from micro-influencers to celebrities.
Sports influencers, a class that includes able athletes like LeBron James and YouTubers like Dude Perfect, answerable an boilerplate of $3,109 for a sponsored column amid 2014 and 2019. Influencers who created agreeable about music, by contrast, becoming an boilerplate of $339 per column during the aforementioned period.
In its study, Izea compared the boilerplate amount of a sponsored column for 15 agreeable categories. The aggregation did not ascendancy for the admirers admeasurement of creators in a accurate category, which meant that able athletes bumped up advocacy ante amid sports influencers.
Influencers who focus on sports, beauty, fashion, DIY, video games, and aliment all answerable added than $1,000, on average, for a post. Those who created agreeable about music, ancestors life, and technology tended to acquire less, beneath $500 for a sponsored post, on average.
Often, influencers who acquisition themselves in categories that about acquire beneath from sponsored posts acquisition added acquirement streams to focus on.
For instance, personal-finance YouTuber Andrei Jikh — who ability be categorized as “business” by Izea’s alignment — becoming over $100,000 aftermost year anon from YouTube ads that run alongside his business-oriented content. “Personal finance, banking minimalism, finance, acclaim cards, brokerages, etc., pay a lot added money than best added capacity on YouTube,” Jikh told Business Insider.
Family therapist and influencer Kati Morton absitively to angular into Patreon as a way to get constant assets from her followers on Instagram, Twitter, and YouTube.
And some TikTok creators who focus on dancing and music accept congenital a abiding acquirement beck charging hundreds of dollars to accommodate songs in their posts.
Here’s the abounding blueprint from Izea:
For added on the business of influencers, analysis out these Business Insider Prime posts:
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